Google’s lead man on the web spam team has recently discussed some 2013 updates for the remainder of the year that will impact your business. Had you not already been optimizing and doing the correct SEO techniques which include:

1. Create valuable, relevant and fresh content

2. Building a natural inbound link base

3. Providing a website with a positive visitor experience

4.  Providing searches the correct titles and descriptions of pages that users will be led to.

There are many more techniques that you should have been optimizing for already including those above, but a new series of updates could further impact your business if you didn’t take corrective measures from the already well documented updates called Panda and Penguin.

If you haven’t already done so, its time you take notice of a tool Google is providing at not charge called Google Webmaster Tools. While these tools have been fairly insignificant over the past years, the tools and information found from the Webmaster Tools for your site will help diagnose issues and according to Cutts you can expect even more useful tools to diagnose even further.

Another Penguin update coming in the next couple of days to couple of weeks could further damage sites that are unnaturally building links in hopes of sculpting page rank and page authority.  Building links to build links is being targeted as web spam.  Link building should come naturally by giving the web quality content that needs to be made available for searchers.  In other words, stop trading links, stop trying to create link farms and quit placing links in directories that are a lacking value and focused only on advertising link spaces.

All in all, the video, which can be found here http://www.mattcutts.com/blog/what-to-expect-in-seo-in-the-coming-months/ is fairly open and just a revisit to the idea that Google is looking for sites who can provide value and fresh content to users.

Nowadays, most companies – be it small, medium, or large – are marketing their products and/or services online. You only have to type in the keywords in a search engine’s search bar, and thousands of company websites will be shown to you. This gives consumers plenty of choices.

If you’re a small company owner and you want to take advantage of technology, then it’s important that you have a live website online. The website should be able to introduce your company, its staff, the products and services you’re offering, as well as the benefits your clients will get from hiring your company. There should also be articles talking about your products and services. This way, potential clients will get to know more about what your company is offering. If you’re a member of organizations and associations, it’s best that you include their logos on your website as it increases your online credibility. If you have feedback and comments from satisfied customers, then you also have to include them. Again, they help build your online credibility and reputation. Read more »