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Hosting a Trade Show Booth for your Business[INFOGRAPHIC]

When you prepare to go to a trade show it is important to have a plan going in so that you can be successful. In order to gauge success, you and your team can set up a list of three goals that you want accomplished by the end of the show, such as meeting a minimum sales number, introducing a new product or obtaining new leads for your business. With goals in hand, you can set your budget, which should include the cost of renting and setting up your booth as well as promotional items, travel costs and registration. By planning out your time at your exhibit you will create a schedule that is easy for your team to remember and execute. This includes new product demonstrations, presentations, giveaways and more. To get more tips before your next trade show take a look at the following infographic and use the information to get the most value out of your exhibit.

 Marketing Trade Booths

Designed by Exhibit Company, a provider of custom trade show displays. From rentals to lighting and applications for POP, retail stores, museums and lobbies, Exhibit Company allows businesses to brilliantly display their brand and products for passerby and consumers.

Success of a Salesman

When looking for personality traits in your sales team look for someone who is empathetic, analytical, organize, has a positive attitude and is customer oriented. Those may seem like a no-brainer, but finding out if the person is truly organized with their work and life is tough to find. With the near projection that businesses will spend over 1 billion dollars globally on customer service programs it is worth finding the right person to use them. See more information and statistics on the Success of a Salesman.

Success of a Salesman

 

 

Adam Perry created this infographic on sales CRM systems for Pipeliner Sales, a leader in sales CRM software.

How to Maximize Blog Exposure by Posting at the Right Time

The result of years of behavioral studies and analytics processes has revealed that blog content is not appreciated equally throughout the day. In fact, users are more likely to read blog posts during certain parts of the day than at any other time. Marketing professionals need to familiarize themselves with these habits, behaviors, and analyses, so that they can not only maximize exposure of their content on Google and in other search results, but in users’ browsers, their RSS readers, and on their smartphones.

Generally, blogs are most active on Mondays and Thursdays, and least active on Saturdays and Sundays. People generally peruse the site’s content in the morning hours, not during the evening as many people generally assume. It seems that most people prefer to post, link, click, and comment, before they have left the office for lunch and planned out the second half of their day. Blogs in the current era of constant connectedness tend to see the most inbound links, as in, links from other blogs in the same niche, around 7 a.m. in that blog’s time zone. This is generally because the third-party blog is linking to the prior day’s content in their own fresh post.

A couple of hours later, at 9 a.m. in the blog’s time zone, commenting activity reaches its peak. For one reason or another, most users tend to comment on blog posts right around the start of the workday. This means that a blog should try to have their new content online for the day by at least 9 a.m., as user engagement via commenting is a key metric that Google and other search engines use to determine a site’s authority and overall reach.

After the commenting activity dies down a bit, blogs typically experience a bit of a lull until about 11 a.m., when the largest number of new or returning visitors come to the blog to read the day’s new posts and the comments that were posted earlier in the morning. The visitors who stop by around 11 a.m. are not likely to comment on content, however, mostly because the users who beat them to the site a few hours ago have already expressed an opinion with which the later users agree.

Beyond the 11 a.m. hour, blogs tend to “level out,” with a relatively low number of visitors coming to the site through the end of the day. A slight peak in visitors is achieved during the very early evening hours, as those returning home from work might check the site if they could not do so during the day or in the office. Beyond that, though, the flurry of activity ceases just before lunch and the period of maximum exposure for new content and opportunities for engagement is over. For this reason, blogging needs to be done relatively early in the morning. It might even be a good idea for marketing departments to pre-publish stories that will post right around 6 a.m. or 7 a.m. the following day, working to capture the traffic that results from new in-bound links to the blog found on outside websites.

How to Label Your Campaigns in Google AdWords

I want to quickly show you how to label your campaigns in Google AdWords and how you can then filter your reports using these labels.

First, click the check box next to the campaign you want to label. Then, click on the “Labels” drop down box.

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Creating a new label is easy. Simply enter a name for your campaign – something descriptive that will help you quickly identify what type of campaign it is. For example, in this case I might label my campaign something like “Branded,” to indicate that this particular campaign includes branded keywords (keywords include our company name).  Then click on “save.”

You will notice that your campaign now has a colored label on the far right of the screen.

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Each new label you create will be a different color, which helps to visually set your campaign types apart from one another. Each label you create is also saved, so you can quickly re-use the label on future campaigns. Once you have labeled all of your campaigns, you can now filter by the labels.

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Click on the filter drop down box and choose “Filter by label.”  Here you have a few different options to include or exclude campaigns with certain labels. This is a great feature for advertisers who want to analyze the data of specific campaign types (like branded vs non-branded, for example). It allows you to simply apply a filter and hide all of the campaigns that don’t include a specific label, leaving only the campaigns you want to look at in the report. If you have not yet labeled your campaigns, I highly recommend you take the time to do so. It can help save a little time each time you analyze your data, and can help to organize and clean up the interface.

Social Media Explained in its Simplest Form

I was running through my LinkedIn account to connect with those who I met at the Internet Retail Conference 2013.  If you didn’t go to the conference you missed out on some of the best information a user and an agency could use if you deal with selling anything on the web.

I ran across a post from Stephen Renold on how Social Media can be explained with the use of a tasty pastry that we all love.

Instead of just laughing at how social marketing can be explained in its simplest of forms, I decided that it was only right to share with the readers of the blog.

Enjoy! What I am wondering is what other social media sites can this be applied to?

Here’s one:

Stumbleupon:  Oh look,  Here’s an Interesting Donut

Social Media Marketing Explained

Social Media Marketing Explained

Image source:

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